Adafruit is an American multimillion-dollar company that designs, produces and vends open-source hardware such as electronic items, supporting components and accessories. The most famous offering by the brand is its DIY kits that known for encouraging customers to modify products as they please and teaching the world how to innovate. Adafruit is also credited with the creation of learning resources such as video content pertaining mainly to tech and electronics. In addition, by remaining in coordination with educational institutions, instructors, libraries and technology labs, the company works towards the furtherance of STEM education and devising curriculum for circuitry and electronics. Adafruit's motive is to promote an environment whereby a greater number of people indulge in science, technology and engineering.