Anastasia Beverly Hills is the leading brand for eye makeup products around the world. The company’s game-changing status came about with the introduction of a palette that served as a comprehensive source for doing complete eye make-up, thereby eliminating reliance on multiple products. From nude to neon, all kinds of shades are produced by Anastasia. The brand is also socially responsible and remains cruelty-free, with no animals harmed in the testing of its products. Whenever ABH comes up with a new range of shades or palettes, women are quick to pounce on it. This is why the stock-count at many stores for new ABH products drops at a rapid pace.