Named after an ancient Greek goddess worshipped for ruling the night, NYX provides you with a permanent collection of makeup for special occasions and important meet-ups. The high-pay offs and rich pigmentation sets NYX in a class of its own distinguishing as the leader of the massive cosmetics industry. Originally from the US, the brand is currently available at retailers and departmental stores around the world. The company was formed in 1999 and is a direct subsidiary of L’Oreal.